Social media is a $200-billion-a-year industry. From marketing to recruitment, the fire service is a business that can benefit from social media. This class aims to highlight the importance of social media in modern fire service operations. It seeks to address the training needs within the fire service regarding the effective use of social media while exploring public safety announcements (PSAs) and how they become disseminated through social media channels.  Learn different forms of social media, how they can assist your fire department with community engagement, and the benefits of using social media in training.